Hi
Last two posts about ITC and P&G are just for reference thats not my knowledge through
Soon i'll post the my case study on both the Both ITC and P&G
Thank you for your Co. operation
Suresh
SURESH...
Monday, December 12, 2011
ITC
ITC
was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and
then toI.T.C. Limited in 1974. In recognition of the Company's
multi-business portfolio encompassing a wide range of businesses -
Cigarettes & Tobacco, Hotels, Information Technology, Packaging,
Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle
Retailing, Education & Stationery andPersonal Care - the full
stops in the Company's name were removed effectiveSeptember 18, 2001.
The Company now stands rechristened 'ITC
Limited'.
The
Company’s beginnings were humble. A leased office on Radha Bazar
Lane, Kolkata, was the centre of the Company's existence. The Company
celebrated its 16th birthday on August 24, 1926, by purchasing the
plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru
Road) Kolkata, for the sum of Rs 310,000. This decision of the
Company was historic in more ways than one. It was to mark the
beginning of a long and eventful journey into India's future. The
Company's headquarter building, 'Virginia House', which came up on
that plot of land two years later, would go on to become one of
Kolkata's most venerated landmarks.
Though
the first six decades of the Company's existence were primarily
devoted to the growth and consolidation of the Cigarettes and Leaf
Tobacco businesses, the Seventies witnessed the beginnings of a
corporate transformation that would usher in momentous changes in the
life of the Company.
ITC's
Packaging & Printing Business was set up in 1925 as a strategic
backward integration for ITC's Cigarettes business. It is today
India's most sophisticated packaging house.
In
1975 the Company launched its Hotels business with the acquisition of
a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel
Chola'. The objective of ITC's entry into the hotels business was
rooted in the concept of creating value for the nation. ITC chose the
hotels business for its potential to earn high levels of foreign
exchange, create tourism infrastructure and generate large scale
direct and indirect employment. Since then ITC's Hotels business has
grown to occupy a position of leadership, with over 100 owned and
managed properties spread across India.
In
1979, ITC entered the Paperboards business by promoting ITC
Bhadrachalam Paperboards Limited, which today has become the market
leader in India. Bhadrachalam Paperboards amalgamated with the
Company effective March 13, 2002 and became a Division of the
Company, Bhadrachalam Paperboards Division. In November 2002, this
division merged with the Company's Tribeni Tissues Division to form
the Paperboards & Specialty Papers Division. ITC's paperboards'
technology, productivity, quality and manufacturing processes are
comparable to the best in the world. It has also made an immense
contribution to the development of Sarapaka, an economically backward
area in the state of Andhra Pradesh. It is directly involved in
education, environmental protection and community development. In
2004, ITC acquired the paperboard manufacturing facility of BILT
Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu.
The Kovai Unit allows ITC to improve customer service with reduced
lead time and a wider product range.
In
1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and
British joint venture. Since inception, its shares have been held by
ITC, British American Tobacco and various independent shareholders in
Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC
Limited and its name was changed to Surya Nepal Private Limited
(Surya Nepal).
In
1990, ITC acquired Tribeni Tissues Limited, a Specialty paper
manufacturing company and a major supplier of tissue paper to the
cigarette industry. The merged entity was named the Tribeni Tissues
Division (TTD). To harness strategic and operational synergies, TTD
was merged with the Bhadrachalam Paperboards Division to form the
Paperboards & Specialty Papers Division in November 2002.
Also
in 1990, leveraging its agri-sourcing competency, ITC set up the Agri
Business Division for export of agri-commodities. The Division is
today one of India's largest exporters. ITC's unique and now widely
acknowledged e-Choupal initiative began in 2000 with soya farmers in
Madhya Pradesh. Now it extends to 10 states covering over 4 million
farmers. ITC's first rural mall, christened 'Choupal Saagar' was
inaugurated in August 2004 at Sehore. On the rural retail front, 24
'Choupal Saagars' are now operational in the 3 states of Madhya
Pradesh, Maharashtra and Uttar Pradesh.
In
2000, ITC forayed into the Greeting, Gifting and Stationery products
business with the launch of Expressions range of greeting cards. A
line of premium range of notebooks under brand “Paperkraft”was
launched in 2002. To augment its offering and to reach a wider
student population, the popular range of notebooks was launched under
brand “Classmate” in 2003. “Classmate” over the years has
grown to become India’s largest notebook brand and has also
increased its portfolio to occupy a greater share of the school bag.
Years 2007- 2009 saw the launch of Children Books, Slam Books,
Geometry Boxes, Pens and Pencils under the “Classmate” brand. In
2008, ITC repositioned the business as the Education and Stationery
Products Business and launched India's first environment friendly
premium business paper under the “Paperkraft” Brand. “Paperkraft”
offers a diverse portfolio in the premium executive stationery and
office consumables segment. Paperkraft entered new categories in the
office consumable segment with the launch of Textliners, Permanent
Ink Markers and White Board Markers in 2009.
ITC
also entered the Lifestyle Retailing business with the Wills Sport
range of international quality relaxed wear for men and women in
2000. The Wills Lifestyle chain of exclusive stores later expanded
its range to include Wills Classic formal wear (2002) and Wills
Clublife evening wear (2003). ITC also initiated a foray into the
popular segment with its men's wear brand, John Players, in 2002. In
2006, Wills Lifestyle became title partner of the country's most
premier fashion event - Wills Lifestyle India Fashion Week - that has
gained recognition from buyers and retailers as the single largest
B-2-B platform for the Fashion Design industry. To mark the occasion,
ITC launched a special 'Celebration Series', taking the event forward
to consumers.
In
2000, ITC spun off its information technology business into a wholly
owned subsidiary, ITC Infotech India Limited, to more aggressively
pursue emerging opportunities in this area. Today ITC Infotech is one
of India’s fastest growing global IT and IT-enabled services
companies and has established itself as a key player in offshore
outsourcing, providing outsourced IT solutions and services to
leading global customers across key focus verticals - Manufacturing,
BFSI (Banking, Financial Services & Insurance), CPG&R
(Consumer Packaged Goods & Retail), THT (Travel, Hospitality and
Transportation) and Media & Entertainment.
ITC's
foray into the Foods business is an outstanding example of
successfully blending multiple internal competencies to create a new
driver of business growth. It began in August 2001 with the
introduction of'Kitchens of India' ready-to-eat Indian gourmet
dishes. In 2002, ITC entered the confectionery and staples segments
with the launch of the brands mint-o and Candyman confectionery and
Aashirvaadatta (wheat flour). 2003 witnessed the introduction of
Sunfeast as the Company entered the biscuits segment. ITC's entered
the fast growing branded snacks category with Bingo! in 2007. In
eight years, the Foods business has grown to a significant size with
over 200 differentiated products under six distinctive brands, with
an enviable distribution reach, a rapidly growing market share and a
solid market standing.
In
2002, ITC's philosophy of contributing to enhancing the
competitiveness of the entire value chain found yet another
expression in the Safety Matches initiative. ITC now markets popular
safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim
Metro.
ITC's
foray into the marketing of Agarbattis (incense sticks) in 2003
marked the manifestation of its partnership with the cottage sector.
ITC's popular agarbattis brands include Spriha and Mangaldeepacross a
range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur,
Sambrani and Nagchampa.
ITC Products |
ITC
introduced Essenza Di Wills, an exclusive range of fine fragrances
and bath & body care products for men and women in July 2005.
Inizio, the signature range under Essenza Di Wills provides a
comprehensive grooming regimen with distinct lines for men (Inizio
Homme) and women (Inizio Femme). Continuing with its tradition of
bringing world class products to Indian consumers the Company
launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels
and Soaps in September, October and December 2007 respectively. The
Company also launched the 'Superia' range of Soaps and Shampoos in
the mass-market segment at select markets in October 2007 and Vivel
De Wills & Vivelrange of soaps in February and Vivel range of
shampoos in June 2008.
Above all the information from http://www.itcportal.com
Sunday, December 11, 2011
Procter & Gamble
In
1993, Procter & Gamble Home Products is incorporated as a 100%
subsidiary of The P&G Company, USA. P&G Home Products
launches Ariel Super Soaker.
In 1993, P&G India divests the Detergents business to P&G Home Products.
In 1995, P&G Home Products enters the Haircare Category with the launch of Pantene Pro-V.
In 1997 Launches Head & Shoulders shampoo.
In 2000, Introduced Tide Detergent Powder - the largest selling detergent in the world.
In June 2000, Launched Pantene Lively Clean its unique Pro-Vitamin formula cleans oil-build up, dirt and grime in just one wash, delivering lively, free-flowing and sparkling-clean hair.
In August 2000, Launched New Ariel Power Compact detergent with a new global technology that breathes new life into clothes, by removing dinginess from them and restoring the original colors of the fabric, by detecting and removing deposits which are left behind from successive washes.
In November 2000, presented India in the first International Hair Styling and Beauty Expert Contest- Hair Asia Pacific 2000 in collaboration with Sri Lankan Association of Hairdressers and Beautician.
During this period, also re-Launched the international range of Head & Shoulders, best-ever Anti-dandruff shampoo with an improved formula, new pack-design and logo, in three variants - Clean & Balanced, Smooth & Silky and Refreshing Menthol, which offers the fine combination of anti-dandruff efficacy and hair conditioning.
In January 2001, P&G Home Products Limited and Whirlpool India Ltd. Launched a special 'Ariel - Whirlpool Superwash' offer, making washing machines more affordable to the people of Hyderabad. On purchase of either a 500gms, 1kg or 1.5kg economy pack of New Ariel Power Compact, consumers are automatically eligible to buy a Whirlpool Washing Machine for as low as Rs.238/- in Equal Monthly Installments for 24 months, by filling in the application form that comes with the Ariel pack and contacting any one of the Whirlpool dealers mentioned on the pack.
In June 2001, P&G in partnership with the Association of Beauty Therapy & Cosmetology (ABTC), India hosted the Pantene Artist 2001 a national stylist competition, which included categories such as Bridal Dressing, Hair Cutting and Body Painting. Present at the event was world-renowned hairdresser and stylist Jun L. Encarnecion, who demonstrated the hottest international haircuts and styles in vogue via an interesting hairhsow. Mr. Encarnecion has trained students in leading hairdressing schools like Robert Fielding School of Hair Dressing (U.K), Pierre Alexander International Academy (U.K), Vidal Sassoon Academy, (U.S.A) among others and also enjoys the reputation of being the official hairdresser for the 1993 Miss Universe pageant.
In July 2001, New Ariel Total Compact with Magicare a New System of Washing that completely removes stains without scrubbing, significantly reducing time spent on washing clothes.
In September 2001, Launched New Pantene Pro-V range of five shampoos in India which gave consumers the look they want Smooth & Silky for straighter hair, Volume & Fullness for thicker hair, Balanced Clean for shinier hair, Lively Clean for livelier hair and Anti-Dandruff for dandruff-free hair.
In December 2001, P&G in partnership with the Southern India Beauty Specialists & Hairdressers Association (SIBHA) hosted the Pantene-SIBHA Look N Learn Seminar where Raman Bhardwaj hairdresser to former Miss India, Celina Jaitley demonstrated the Latest and Trendiest Hair Cuts (Modern & Classic) to beauticians and hairdressers in Chennai.
In April 2002, Announced the launch of a special Ariel Bar Refund Offer along with its new Advanced Ariel Compact. Under the Ariel Bar Refund Offer, consumers could exchange their detergent bar on purchase of Advanced Ariel Compacts 1kg and 500gms packs, and avail of a Rs.15 and Rs.7 discount respectively on MRP.
In 1993, P&G India divests the Detergents business to P&G Home Products.
In 1995, P&G Home Products enters the Haircare Category with the launch of Pantene Pro-V.
In 1997 Launches Head & Shoulders shampoo.
In 2000, Introduced Tide Detergent Powder - the largest selling detergent in the world.
In June 2000, Launched Pantene Lively Clean its unique Pro-Vitamin formula cleans oil-build up, dirt and grime in just one wash, delivering lively, free-flowing and sparkling-clean hair.
In August 2000, Launched New Ariel Power Compact detergent with a new global technology that breathes new life into clothes, by removing dinginess from them and restoring the original colors of the fabric, by detecting and removing deposits which are left behind from successive washes.
In November 2000, presented India in the first International Hair Styling and Beauty Expert Contest- Hair Asia Pacific 2000 in collaboration with Sri Lankan Association of Hairdressers and Beautician.
During this period, also re-Launched the international range of Head & Shoulders, best-ever Anti-dandruff shampoo with an improved formula, new pack-design and logo, in three variants - Clean & Balanced, Smooth & Silky and Refreshing Menthol, which offers the fine combination of anti-dandruff efficacy and hair conditioning.
In January 2001, P&G Home Products Limited and Whirlpool India Ltd. Launched a special 'Ariel - Whirlpool Superwash' offer, making washing machines more affordable to the people of Hyderabad. On purchase of either a 500gms, 1kg or 1.5kg economy pack of New Ariel Power Compact, consumers are automatically eligible to buy a Whirlpool Washing Machine for as low as Rs.238/- in Equal Monthly Installments for 24 months, by filling in the application form that comes with the Ariel pack and contacting any one of the Whirlpool dealers mentioned on the pack.
In June 2001, P&G in partnership with the Association of Beauty Therapy & Cosmetology (ABTC), India hosted the Pantene Artist 2001 a national stylist competition, which included categories such as Bridal Dressing, Hair Cutting and Body Painting. Present at the event was world-renowned hairdresser and stylist Jun L. Encarnecion, who demonstrated the hottest international haircuts and styles in vogue via an interesting hairhsow. Mr. Encarnecion has trained students in leading hairdressing schools like Robert Fielding School of Hair Dressing (U.K), Pierre Alexander International Academy (U.K), Vidal Sassoon Academy, (U.S.A) among others and also enjoys the reputation of being the official hairdresser for the 1993 Miss Universe pageant.
In July 2001, New Ariel Total Compact with Magicare a New System of Washing that completely removes stains without scrubbing, significantly reducing time spent on washing clothes.
In September 2001, Launched New Pantene Pro-V range of five shampoos in India which gave consumers the look they want Smooth & Silky for straighter hair, Volume & Fullness for thicker hair, Balanced Clean for shinier hair, Lively Clean for livelier hair and Anti-Dandruff for dandruff-free hair.
In December 2001, P&G in partnership with the Southern India Beauty Specialists & Hairdressers Association (SIBHA) hosted the Pantene-SIBHA Look N Learn Seminar where Raman Bhardwaj hairdresser to former Miss India, Celina Jaitley demonstrated the Latest and Trendiest Hair Cuts (Modern & Classic) to beauticians and hairdressers in Chennai.
In April 2002, Announced the launch of a special Ariel Bar Refund Offer along with its new Advanced Ariel Compact. Under the Ariel Bar Refund Offer, consumers could exchange their detergent bar on purchase of Advanced Ariel Compacts 1kg and 500gms packs, and avail of a Rs.15 and Rs.7 discount respectively on MRP.
Additionally, Announced the Beat The Summer Dandruff offer on which 200ml Head & Shoulders bottle was available for Rs.99/- only, thus giving a benefit of a Rs.23/- discount to consumers.
In August 2002, Pantene unveiled the launch of the Shine Morning to Night campaign that helps consumers get long lasting hair shine with regular use of Pantene. The Shine Morning to Night campaign had two exciting components to it The MTV Shine Your Soul contest where one could win diamonds worth Rs.12.5 lacs and the launch of the Pantene Shine Booths across the country to help achieve the shine that lasts from morning to night.
During the same period, Pantene also hosted Hair Asia Pacific 2002 the biggest Hair Cutting & Styling event in Kuala Lumpur, Malaysia. Pantene Hair Asia Pacific is a prestigious international hair cutting & styling contest attracting expert hairdressers and beauty care advisors from more than 13 Asia Pacific countries.
Additionally, Pantene also hosted Pantene World Teen Queen contest in Goa. Contestants from UK, USA, South Africa, Kenya, Tanzania, Mauritius, Middle East and Hong Kong participated to win the coveted World Teen Queen crown.
In
November 2002, Head & Shoulders Naturally Clean, a new variant in
its Head & Shoulders range of Shampoos especially for Tamil Nadu,
Kerala, Andhra Pradesh, Karnataka and West Bengal. Its Smart ZPT
combined with Natural Citrus (lemon) extracts removes 100% dandruff
and rinses oil and stickiness from the scalp, giving light, loose,
free flowing hair.
In January 2003, Reduced the prices of Pantene and Head & Shoulders 7.5ml sachets from Rs. 4/- to Rs. 3/-, with no change in its superior product-quality or packaging, improving affordability to a large number of Indian consumers.
Also Announced the launch of its Tide Super Whiteness Gold Dhamaka at the Tide Junction in Giant Hypermarket, Hyderabad. The Tide Super Whiteness Gold Dhamaka gave consumers a chance to get their clothes super-white and Win an Exquisite Handcrafted Pure Gold Jewellery Set worth Rs.25,000 and other prizes from Estelle Jewellery.
In January 2003, Reduced the prices of Pantene and Head & Shoulders 7.5ml sachets from Rs. 4/- to Rs. 3/-, with no change in its superior product-quality or packaging, improving affordability to a large number of Indian consumers.
Also Announced the launch of its Tide Super Whiteness Gold Dhamaka at the Tide Junction in Giant Hypermarket, Hyderabad. The Tide Super Whiteness Gold Dhamaka gave consumers a chance to get their clothes super-white and Win an Exquisite Handcrafted Pure Gold Jewellery Set worth Rs.25,000 and other prizes from Estelle Jewellery.
In
June 2003, Launched Pampers - world’s number one selling diaper
brand with sales of US$ 6 billion annually. Pampers provides superior
dryness for uninterrupted overnight sleep, with just one pampers
diaper. In India, Pampers Fresh & Dry is available in a variety
of three sizes – 4s, 10s and 25s.
In July 2003, Launched Pantene Long Black, the ultimate solution for achieving the Long and Black hair look, and Head & Shoulders Silky Black - the only shampoo in India to offer the dual benefits of 100% dandruff-free as well as silky black hair.
In September 2003, Announced that its superior quality Tide sachet is now available at Re. 1 per sachet and its Ariel sachet at Rs. 2 per sachet, thus making the world’s best detergents available at lower prices.
In January 2004, Announced the launch of Rejoice – Asia’s No. 1 shampoo, in India. Rejoice’s patented Micro-Silicone conditioning technology gives twice as smooth, and easy to comb hair versus ordinary shampoos, at affordable prices in 100 ml bottles and 7.5 ml sachets.
In March 2004, Reduced the prices of Ariel and Tide bags (large packs) by 20-50%, while maintaining the superior quality. The superior quality one kg pack of Tide now cleans a family’s one month laundry in just Rs.23/-, while a one kg pack of Ariel cleans a family’s one month laundry in just Rs.50/-.
In April 2004, Announced the launch of Pantene Hair Fall Control, which is designed to free women of their hair fall concerns by reducing hair fall due to breakage by up to 50% within just two months, thus giving them stronger, thicker looking and beautiful hair. The prices of Pantene 100ml and 200ml bottles were Reduced by 16%, offering superior value to consumers.
In July 2003, Launched Pantene Long Black, the ultimate solution for achieving the Long and Black hair look, and Head & Shoulders Silky Black - the only shampoo in India to offer the dual benefits of 100% dandruff-free as well as silky black hair.
In September 2003, Announced that its superior quality Tide sachet is now available at Re. 1 per sachet and its Ariel sachet at Rs. 2 per sachet, thus making the world’s best detergents available at lower prices.
In January 2004, Announced the launch of Rejoice – Asia’s No. 1 shampoo, in India. Rejoice’s patented Micro-Silicone conditioning technology gives twice as smooth, and easy to comb hair versus ordinary shampoos, at affordable prices in 100 ml bottles and 7.5 ml sachets.
In March 2004, Reduced the prices of Ariel and Tide bags (large packs) by 20-50%, while maintaining the superior quality. The superior quality one kg pack of Tide now cleans a family’s one month laundry in just Rs.23/-, while a one kg pack of Ariel cleans a family’s one month laundry in just Rs.50/-.
In April 2004, Announced the launch of Pantene Hair Fall Control, which is designed to free women of their hair fall concerns by reducing hair fall due to breakage by up to 50% within just two months, thus giving them stronger, thicker looking and beautiful hair. The prices of Pantene 100ml and 200ml bottles were Reduced by 16%, offering superior value to consumers.
In
August 2004, Signed Preity Zinta – Bollywood's #1 Actress, as Brand
Ambassador for its Head & Shoulders anti-dandruff shampoo that
gives 100% dandruff-free soft beautiful hair.
In October 2004, Launched New Pantene Amino Pro-V Complex shampoos, which makes hair ten times stronger.
In November 2004, Launched New Tide Bar. The New Tide Bar is unique as compared to the available detergent bars because of its three unique features: (i) It has green speckles called Whiteons, which release a unique whitening action on reacting with sunlight; (ii) Its technology also ensures that it lasts longer, does not dissolve easily and delivers a good balance between bar-hardness and ease of application on clothes and; (iii) It has a lemony & refreshing fragrance that lingers on clothes hours after wash.
In October 2004, Launched New Pantene Amino Pro-V Complex shampoos, which makes hair ten times stronger.
In November 2004, Launched New Tide Bar. The New Tide Bar is unique as compared to the available detergent bars because of its three unique features: (i) It has green speckles called Whiteons, which release a unique whitening action on reacting with sunlight; (ii) Its technology also ensures that it lasts longer, does not dissolve easily and delivers a good balance between bar-hardness and ease of application on clothes and; (iii) It has a lemony & refreshing fragrance that lingers on clothes hours after wash.
P&G Product Mix Width and Depth |
All Above information From P&G Home Products
Monday, November 28, 2011
Thursday, November 24, 2011
1 Minute Brand Positioning Self Analysis
As a marketer striving to build a winning brand in a sea of competition, your chances for success are greatly increased if:
You have profound insight into your consumer's values and motivations.
You fully understand the following for all the categories in which your brand operates:
(a) the different market segments,
(b) the competitive set, and
(c) which consumer benefits are “cost-of-entry“ versus “differentiating“.
You fully understand the decision making process (rational or not) the consumer uses to purchase your brand.
You defined the role, target consumer, essence, promise, archetype and personality for your brand and are certain every key stakeholder is united around each.
You have absolute clarity around what your brand stands for and how it is unique and compelling to consumers.
You have criteria to help you decide when you can use an existing brand, when a completely new brand is needed and when a sub-brand is the right choice.
The success of your brand depends on many things...but mostly on you.
Monday, October 31, 2011
Saturday, October 29, 2011
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