ITC
was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and
then toI.T.C. Limited in 1974. In recognition of the Company's
multi-business portfolio encompassing a wide range of businesses -
Cigarettes & Tobacco, Hotels, Information Technology, Packaging,
Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle
Retailing, Education & Stationery andPersonal Care - the full
stops in the Company's name were removed effectiveSeptember 18, 2001.
The Company now stands rechristened 'ITC
Limited'.
The
Company’s beginnings were humble. A leased office on Radha Bazar
Lane, Kolkata, was the centre of the Company's existence. The Company
celebrated its 16th birthday on August 24, 1926, by purchasing the
plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru
Road) Kolkata, for the sum of Rs 310,000. This decision of the
Company was historic in more ways than one. It was to mark the
beginning of a long and eventful journey into India's future. The
Company's headquarter building, 'Virginia House', which came up on
that plot of land two years later, would go on to become one of
Kolkata's most venerated landmarks.
Though
the first six decades of the Company's existence were primarily
devoted to the growth and consolidation of the Cigarettes and Leaf
Tobacco businesses, the Seventies witnessed the beginnings of a
corporate transformation that would usher in momentous changes in the
life of the Company.
ITC's
Packaging & Printing Business was set up in 1925 as a strategic
backward integration for ITC's Cigarettes business. It is today
India's most sophisticated packaging house.
In
1975 the Company launched its Hotels business with the acquisition of
a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel
Chola'. The objective of ITC's entry into the hotels business was
rooted in the concept of creating value for the nation. ITC chose the
hotels business for its potential to earn high levels of foreign
exchange, create tourism infrastructure and generate large scale
direct and indirect employment. Since then ITC's Hotels business has
grown to occupy a position of leadership, with over 100 owned and
managed properties spread across India.
In
1979, ITC entered the Paperboards business by promoting ITC
Bhadrachalam Paperboards Limited, which today has become the market
leader in India. Bhadrachalam Paperboards amalgamated with the
Company effective March 13, 2002 and became a Division of the
Company, Bhadrachalam Paperboards Division. In November 2002, this
division merged with the Company's Tribeni Tissues Division to form
the Paperboards & Specialty Papers Division. ITC's paperboards'
technology, productivity, quality and manufacturing processes are
comparable to the best in the world. It has also made an immense
contribution to the development of Sarapaka, an economically backward
area in the state of Andhra Pradesh. It is directly involved in
education, environmental protection and community development. In
2004, ITC acquired the paperboard manufacturing facility of BILT
Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu.
The Kovai Unit allows ITC to improve customer service with reduced
lead time and a wider product range.
In
1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and
British joint venture. Since inception, its shares have been held by
ITC, British American Tobacco and various independent shareholders in
Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC
Limited and its name was changed to Surya Nepal Private Limited
(Surya Nepal).
In
1990, ITC acquired Tribeni Tissues Limited, a Specialty paper
manufacturing company and a major supplier of tissue paper to the
cigarette industry. The merged entity was named the Tribeni Tissues
Division (TTD). To harness strategic and operational synergies, TTD
was merged with the Bhadrachalam Paperboards Division to form the
Paperboards & Specialty Papers Division in November 2002.
Also
in 1990, leveraging its agri-sourcing competency, ITC set up the Agri
Business Division for export of agri-commodities. The Division is
today one of India's largest exporters. ITC's unique and now widely
acknowledged e-Choupal initiative began in 2000 with soya farmers in
Madhya Pradesh. Now it extends to 10 states covering over 4 million
farmers. ITC's first rural mall, christened 'Choupal Saagar' was
inaugurated in August 2004 at Sehore. On the rural retail front, 24
'Choupal Saagars' are now operational in the 3 states of Madhya
Pradesh, Maharashtra and Uttar Pradesh.
In
2000, ITC forayed into the Greeting, Gifting and Stationery products
business with the launch of Expressions range of greeting cards. A
line of premium range of notebooks under brand “Paperkraft”was
launched in 2002. To augment its offering and to reach a wider
student population, the popular range of notebooks was launched under
brand “Classmate” in 2003. “Classmate” over the years has
grown to become India’s largest notebook brand and has also
increased its portfolio to occupy a greater share of the school bag.
Years 2007- 2009 saw the launch of Children Books, Slam Books,
Geometry Boxes, Pens and Pencils under the “Classmate” brand. In
2008, ITC repositioned the business as the Education and Stationery
Products Business and launched India's first environment friendly
premium business paper under the “Paperkraft” Brand. “Paperkraft”
offers a diverse portfolio in the premium executive stationery and
office consumables segment. Paperkraft entered new categories in the
office consumable segment with the launch of Textliners, Permanent
Ink Markers and White Board Markers in 2009.
ITC
also entered the Lifestyle Retailing business with the Wills Sport
range of international quality relaxed wear for men and women in
2000. The Wills Lifestyle chain of exclusive stores later expanded
its range to include Wills Classic formal wear (2002) and Wills
Clublife evening wear (2003). ITC also initiated a foray into the
popular segment with its men's wear brand, John Players, in 2002. In
2006, Wills Lifestyle became title partner of the country's most
premier fashion event - Wills Lifestyle India Fashion Week - that has
gained recognition from buyers and retailers as the single largest
B-2-B platform for the Fashion Design industry. To mark the occasion,
ITC launched a special 'Celebration Series', taking the event forward
to consumers.
In
2000, ITC spun off its information technology business into a wholly
owned subsidiary, ITC Infotech India Limited, to more aggressively
pursue emerging opportunities in this area. Today ITC Infotech is one
of India’s fastest growing global IT and IT-enabled services
companies and has established itself as a key player in offshore
outsourcing, providing outsourced IT solutions and services to
leading global customers across key focus verticals - Manufacturing,
BFSI (Banking, Financial Services & Insurance), CPG&R
(Consumer Packaged Goods & Retail), THT (Travel, Hospitality and
Transportation) and Media & Entertainment.
ITC's
foray into the Foods business is an outstanding example of
successfully blending multiple internal competencies to create a new
driver of business growth. It began in August 2001 with the
introduction of'Kitchens of India' ready-to-eat Indian gourmet
dishes. In 2002, ITC entered the confectionery and staples segments
with the launch of the brands mint-o and Candyman confectionery and
Aashirvaadatta (wheat flour). 2003 witnessed the introduction of
Sunfeast as the Company entered the biscuits segment. ITC's entered
the fast growing branded snacks category with Bingo! in 2007. In
eight years, the Foods business has grown to a significant size with
over 200 differentiated products under six distinctive brands, with
an enviable distribution reach, a rapidly growing market share and a
solid market standing.
In
2002, ITC's philosophy of contributing to enhancing the
competitiveness of the entire value chain found yet another
expression in the Safety Matches initiative. ITC now markets popular
safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim
Metro.
ITC's
foray into the marketing of Agarbattis (incense sticks) in 2003
marked the manifestation of its partnership with the cottage sector.
ITC's popular agarbattis brands include Spriha and Mangaldeepacross a
range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur,
Sambrani and Nagchampa.
ITC Products |
ITC
introduced Essenza Di Wills, an exclusive range of fine fragrances
and bath & body care products for men and women in July 2005.
Inizio, the signature range under Essenza Di Wills provides a
comprehensive grooming regimen with distinct lines for men (Inizio
Homme) and women (Inizio Femme). Continuing with its tradition of
bringing world class products to Indian consumers the Company
launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels
and Soaps in September, October and December 2007 respectively. The
Company also launched the 'Superia' range of Soaps and Shampoos in
the mass-market segment at select markets in October 2007 and Vivel
De Wills & Vivelrange of soaps in February and Vivel range of
shampoos in June 2008.
Above all the information from http://www.itcportal.com
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