Monday, November 28, 2011

Negotiable Instruments

Negotiable Instruments
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Thursday, November 24, 2011

1 Minute Brand Positioning Self Analysis







As a marketer striving to build a winning brand in a sea of competition, your chances for success are greatly increased if:


You have profound insight into your consumer's values and motivations.


You fully understand the following for all the categories in which your brand operates:


(a) the different market segments,


(b) the competitive set, and


(c) which consumer benefits are “cost-of-entry“ versus “differentiating“.


You fully understand the decision making process (rational or not) the consumer uses to purchase your brand.


You defined the role, target consumer, essence, promise, archetype and personality for your brand and are certain every key stakeholder is united around each.


You have absolute clarity around what your brand stands for and how it is unique and compelling to consumers.


You have criteria to help you decide when you can use an existing brand, when a completely new brand is needed and when a sub-brand is the right choice.


The success of your brand depends on many things...but mostly on you.

Saturday, October 29, 2011

Photography

Shot this in Munnar National Park


Monday, June 21, 2010

లండన్


కన్నా వాళ్ళకు దూరమయి కన్నీటి కి దగ్గరయి,
అవకాషలకు దూరం అయి అనుబంధాలను అమ్మ చేతి రుచులను మరిచి....
అమ్మ వొడి ప్రేమ కోసం అదురుచుస్తునం....

Wednesday, January 13, 2010

Sankranti Suba kankshalu


Hi frns

I wish u a happy sankranti to u n u family

Don't sit in houses and njoying d films n fest

just get out from d house n check out the rangolis out side....


ur's
Surya

Friday, December 25, 2009

3 IDIOTS


3 IDIOTS, another Munnabhai with values and morals. I liked the apporoach of Rajkumar Hirani for his commitment to the better society.... 2nd half length is what makes 'some' uncofortable but definitely a great film. i think, Amir can never do a bad film in future if he agrees films like this.....